Robert Kelly

Robert Kelly is an Associate in Keyser Marston Associates’ San Francisco Office. He joined KMA in 2011.

Key Role

Robert’s work focuses primarily on analyzing feasibility, and modeling business terms of urban infill real estate projects including residential, mixed-use, office, hotel, retail, sports and industrial products.  

Areas of Specialization

Public-Private Partnerships (P3)

Robert has advised cities and public institutions with developer selection and negotiation, disposition, and project feasibility. His work involves modeling negotiation terms, development scenarios, pro formas, multi-year cash flows, and project returns. Selected projects include:

  • UCSF Laurel Heights Campus – Analyzed multiple development team proposals for developer selection and negotiations for a mixed-use residential project zoned at the time for over 500 units.
  • Transbay Transit Center Project – Evaluated feasibility to assist in selecting developers for various office and residential high-rise towers for the San Francisco Office of Community Investment and Infrastructure (OCII).

Project Feasibility Analysis

Robert has experience creating custom models to analyze the feasibility of potential development project scenarios in order test project feasibility, create business strategies, long-term financial planning, and for negotiations. Selected projects include:

  • San Francisco Wholesale Produce Market – Created a financial model used to analyze business plans for future investment feasibility for the $100 million redevelopment of a 320,000 square foot industrial complex.

Sports Facilities and Adjacent Mixed-Use Development

Robert has advised cities on new sport complexes and the potential for surrounding development. Services have included modeling various project alternatives, methods to capture land value, financing strategies, and negotiating business terms. Selected projects include:

  • Oakland Coliseum – As a member of the City of Oakland’s economic advisory team, Robert has analyzed and developed various financing methods and strategies for new facilities for both the Raiders and A’s, as well the potential development of Coliseum City.
  • Santa Clara CityPlace – Member of the City of Santa Clara’s real estate advisory team which negotiated the ground lease for the approved $6.5 billion, 9 million square foot mixed-use office, entertainment retail, restaurant, hotel, and residential project by The Related Company. CityPlace is adjacent to Levi Stadium.
  • Levi Stadium – Member of the City of Santa Clara’s real estate advisory team negotiating the Stadium Authority ground lease and stadium parking agreements.

Professional Credentials

Robert earned his B.A. in Economics from Bucknell University

NAIOP San Francisco Bay Area - Young Professionals Group (YPG)

Urban Land Institute (ULI) Associate Member - Young Leaders Group

ULI Certification in Commercial Real Estate Pro Forma Fundamentals

Contact Robert

email: | phone 415.398.3050