The City of Anaheim received a grant from the California Strategic Growth Council, under the Sustainable Communities Planning Grant and Incentives Program, to prepare the Beach Boulevard Specific Plan. The City retained KMA to evaluate the existing economic conditions within the Specific Plan area, with an emphasis along the Beach Boulevard Corridor. The Specific Plan will provide guidance for growth within the designated area. KMA's analysis estimated the market demand for retail, office, residential, and hotel development. After identifying which land uses that had the greatest market support, KMA then evaluated the financial feasibility of new development occurring along the Corridor.
The City released KMA's analysis in February 2015. The supplemental information provided by KMA will help the City as it moves forward with preparation of the Beach Boulevard Specific Plan.